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While there's no single formula for a perfect press release, the goal is to strike a compelling balance between effective self-promotion and genuine newsworthiness. Our scoring tool evaluates your press releases based on established best practices to help you optimise each announcement.

Here are five key tips for crafting an effective press release:

1. Craft an Engaging Headline and Lead Paragraph: Grab attention immediately with a clear, concise headline, and follow it with a compelling opening paragraph that summarises your key message.

2. Keep It Clear and Informative: Make sure your release succinctly answers the essential five Ws: Who? What? Where? When? Why? This ensures journalists have all the necessary information at their fingertips.

3. Make it Relevant and Interesting: Clearly demonstrate why your news matters to your audience. Highlight what’s unique, valuable or different about your announcement.

4. Structure with the Inverted Pyramid: Organise your information by starting with the most critical details, followed by supporting information and background context. This helps journalists quickly identify what's most important.

5. End with a Strong Boilerplate: Include a concise company boilerplate at the end of your release to provide essential context about your organisation's identity, mission and key accomplishments.

Your press release is analysed using the latest open source large language models on SambaNova Cloud, a super fast inference platform for applications like this one!

Once submitted, your press release is sent to SambaNova Cloud, where it's analysed against industry best practices. AI checks for grammatical and spelling errors, evaluates the structure and layout, and assesses the overall newsworthiness of your content. It also gives feedback and ideas for improving the content.

I'm glad you asked! Working with experts to craft your press releases ensures they are not only professional and engaging but also strategically aligned with your business goals - something we can't check with this tool.

Resonance is a specialised B2B communications consultancy that does just this. We offer integrated PR, analyst relations, and content marketing services. Our experienced team develops tailored, data-driven strategies designed to boost your brand's visibility and credibility in your target market.